[Global] Art Project: Send an Emoji, Getting a Work of Art

Maybe one day you can sit at home, use your mobile phone, and then transferred to an immersive oversized art device.
If this project of the San Francisco Modern Art Museum is progressing smoothly, you will soon send an EMOJI information to all major museums around the world, and then get an artwork as a reply.
At present, this museum is working with six or more institutions in the world to expand activities called "Send Me Sfmoma" (sending to my San Francisco Pioneering Art Museum). This collection of sharing activities quickly spread online when they were just initiated this summer. Museums participating in this project include Tate Museum in London, Atlanta's High Museum and New Zealand Auckland Art Museum and Christchurch Art Museum, they all combine this form with their own collection. The San Francisco Art Museum has also contacted the Museum of Australia, Hong Kong and Singapore.
The initial idea of ​​this project is simple: as long as you are in the United States, as long as you want to see what you want to see, send information to 572-51, San Francisco Modern Art Museum will pick a corresponding work from his own column. Send it back to the message sender. The information sent can be expressed in Emoji, keywords or colors. For example, I sent a fried egg expression to the museum, I received an artist Rirkrit Tiravanjia in a photo of Thai river powder.
The project has achieved great success, as the museum received 2 million SMS within one week. After the introduction to this project, the actor Neil Patrick Harris introduced this project, and various inquiry rushed to SFMOMA's servers.

SMS from San Francisco Modern Art Museum (SFMOMA) Send ME.

It turns out that this event is not only very popular among the audience, but also is also popular among the museum. "We have received inquiry from people around the world," SFMOMA's network and digital platform director Keir Winsmith said to Artnet News. However, the museum did not choose to copy this product into a global version, but decided to set basic encodings into public resources, allowing the world to combine this coding and their own collections. "We think this is more significant than the collection of our collections." Winsmith said.

Other museums If you want to join the "Send Me" system in your own collections, you must first need full digital collection, then have a set of "Application Programming Interface" Application Programming Interface allows users to query and get information through the central database.

Second, the museum itself must decide what is the most convenient communication mode for their viewers. For example, in New Zealand, the software system does not make the picture easily sent through the short message, so the museum wants to change the SMEBOOK Messenger. And China's museums should be "Send Me" on WeChat.

SMS from San Francisco Modern Art Museum (SFMOMA) Send ME.

In recent weeks, San Francisco Modern Art Museum is training for free seminars for interest in the museum. "We don't expect any return," Winsmith said. "We believe this is the basis for promoting social and cultural equality."

Such a process has embodied in addition to a shocking cultural difference. WINESMITH mentioned that in New Zealand, it is usually associated with a specific place, so compared to SFMOMA, there are more museums more inclined to label their collections and corresponding locations.

However, some things are global. "Where is the eggplant emoticon symbol," Winsmith said.
(Source: ARTNET)